In this second post, I need to introduce the fundamental fact of behavioral strategy: If you know the emotions your product evokes, you know the choice they’ll make. My first post (Design as Choice Architecture) sketched 3 domains where behavioral economics can facilitate ‘making good choices.’
Today’s topic focuses on How Irrational Behaviors Undermine Self-Interest. My next post examines Why Tracking/Goal-Setting Fails. Our final overview dives into How Belonging is often a social animal’s strongest drive.